Sunshine Sachs Morgan & Lylis

SSM&L is an integrated communications agency that exists to connect, inform and inspire.

Learn more about SSM&L.

Challenge
SSM&L reached out to refresh their brand in conjunction with the exciting promotion of two women, Keleigh Thomas Morgan and Heather Lylis to partner and co-president. Their goal was to refresh their brand identity in the way they’d renewed their leadership.

Solution
We helped SSM&L create a bold and fresh new visual identity with an extensive brand guideline document. The reinvigorated foundation for their brand served them across marketing channels and helped them convey their progressive direction, sophisticated approach, and dynamic energy.

Services
Visual Identity
Art Direction
Brand Guidelines

Co-designer
Kim Inman

Design with navy blue background featuring white boxes with names: Sunshine, Sachs, Morgan, Lylis, and a green outline around a yellow ampersand.
Green background with a navy blue rectangle in the center containing the text "SSM&L" in yellow-green font.
Office interior with a white wall, wooden wall, and a sign that reads 'SSM&L' in black with white letters, next to a glass partition and an office workspace.
Four variations of a graphic with the text "SUNSHINE SACS MORGAN & LYLIS" in different color schemes and backgrounds.
A collection of presentation slides and branding guidelines for Sunshine Sachs Morgan & Lylis, including sections on brand personality, history, core values, logo usage, typography, color palette, pattern design, photography, graphic applications, and stationery.
Business branding materials including a clipboard with a document, two logo designs, and two business cards for SSM & L, featuring a blue and gray color scheme with lime green accents.
A blue notebook with the words "SUNSHINE SACHS MORGAN & LYLIS" embossed on the cover and a gray pen with a label reading "SSM&L" standing beside it.