Public Label

Public Label is an integrated marketing agency with a mission to help brands fuse consumer motivations and cultural movements to ignite growth.

Learn more about Public Label.

Challenge
Formerly Match Marketing, the company was due for a brand refresh. They had put a lot of work into their personality and voice but needed a bold and modern visual identity to champion the new direction.

Solution
We worked together on a completely new visual identity and brought it to life across a range of creative branded assets. The new identity and materials matched the company’s refreshed vision, energized internal teams, and supported Public Label’s impressive new direction.

Services
Visual Identity
Guidelines
Art Direction
Website Design

Co-designer
Kim Inman

A collage of images in black and white with the word 'PUBLIC LABEL' in bold, displayed on a white banner across the center.
Three separate segments with pixelated number four in each, colored light blue, white, and dark blue, on different colored backgrounds.
Website homepage on a computer screen, showing a diverse group of people smiling, with prominent text that reads 'WE ARE A COLLECTIVE OF PEOPLE CREATING MOMENTS THAT ARE WORTH IT.'
Three website homepage designs for a creative marketing company, featuring images of people, cityscapes, products, and text about collaboration, sharing, and connecting.
Collection of slides related to branding, design, and visual identity, including topics like public label, brand personification, voice, traits, values, typography, and visual elements. The slides feature text, charts, color palettes, and images.
Business card with name Christian Gani, managing director, and contact details on a black background, and a turquoise postcard with the word 'UPDATED' in bold black letters.
A person on a ladder attaches a sign that reads 'PUBLIC LABEL' to a brick building with large windows.
Four posters taped to a concrete wall with colored tape. The posters display motivational messages and numbers, each with a different background color: light blue, black, blue, and white. The messages include 'Create with courage,' 'Challenge everything,' 'Speak truth. Deliver integrity,' and 'Prove the worth,' with numbers 01 to 04.
Close-up of a black folder with a white label that reads 'JUDICIAL' on a blue background.
Gray denim jacket with orange stitching, featuring two metal pins; one says "PUBLIC LATEY" and the other says "NO BULLSHIT. NO LIES."
Blue T-shirt with 'PUBLIC LABEL' printed on the front and 'NO BULLSHIT. NO LIES.' on the back.
A white tote bag with the word 'PUBLIC LABEL' printed multiple times in black and teal, a teal mug with an abstract logo, a small black notebook with text 'DON'T ADD CLUTTER, ADD CLARITY' in blue, and a small black card or wallet with a similar logo on a gray surface.
A black delivery truck in an empty, well-lit parking garage with green emergency lights and white support columns. The side of the truck displays the words "Public Label" in blue and "Great experiences have no dead ends" in white.