Challenge
Formerly known as Sturm Group, a well-known community-building Denver family business, Alder needed a full brand update including naming and branding assets that brought their overarching company as well as their two “branches”, Real Estate and Ventures under one strong brand.

Solution
Working with our strategy partner, Spectacle Strategy, we created a completely new cohesive brand and visual identity system for Alder that spanned their two branches and helped them retain local brand equity and recognition, while conveying the progressive and forward-focused nature of the business.