The 2013 BRP Ski-Doo Demo Tour brought BRP’s premier trail sleds to consumers throughout the United States and Canada. The program ended successfully with a large amount of images and data* which needed to be provided to the client. The creative minds at matchaction decided that the best way to give the client a unique experience of this tour, without taking them out on a sled, was to create an anaglyph 3D recap book. After some trial and error, I began to prep each photograph for viewing through a custom pair of red and blue lens Ski-Doo ski goggles. The end result was a staggering 62 pages of key learnings, data and 3D snowmobilers popping off the page.
Role: Lead Designer
*Numbers have been altered for legal purposes.