2013 marks the third year of Lincoln’s partnership with TED, the world’s foremost community of “thought leaders.” This year Lincoln focused on the concept of reimagine and discovery as well as debuted The Lincoln Reimagine Project in efforts to create a multi-channel program and activated across TEDActive through pre-event and on-site event activities. Working collaboratively with The Reimagine Project honorees and TED, each of the artists’ projects were brought to life through an immersive, interactive experience within The House of Design.
Once the program was completed, a recap book was created to give Lincoln a physical keepsake demonstrating the program's success. The book features a brief summary of the event, the participating artists, key learnings and several professional photographs shot during the event.
Role: Lead Designer