Sibos is the world's premier financial services event. This year IBM wanted a clean and sophisticated presence to show off their capabilities in finance.
In addition to multiple meeting spaces and product demonstrations the space included several iPads featuring a proprietary digital application informing attendees of IBM's financial solutions and success stories. There was also a need for four finance focused "made with" ads which were displayed digitally and in collateral throughout the space.
Role: Art direction
Business Marketing Association B2 Award for Face-to-face Marketing