IBM combined three of its most popular conferences to form InterConnect, the world's premier cloud and mobile conference. The centerpiece of this show was the Cloud experience area which featured custom graphics, a large multi-screened engagement zone and a projection mapping interactive art piece.
Using engaging interactive experiences and elegant, stand-out design, George P. Johnson helped ensure that the Cloud experience was the must-see area of the conference.
Role: Art direction
Bronze Stevie Award for Best Trade Show or Convention
Business Marketing Association B2 Award for Face-to-face Marketing